Unified Communications and Collaboration company announces new vision and brand to match Within Reach, the fast-growing European UC provider, announces its new name Enreach with a new brand to match. The group, supported by pan-European investor Waterland, is a leading communications and technology business serving SMEs with intelligent communication solutions.

Enreach’s mission is to give businesses access to the best communication and collaboration tools with an easy, user-centric interface built around their specific needs and systems. The groups products put powerful features in reach of every business, no matter the industry or size, so their employees can focus on getting amazing things done.

Transformative technology and services
Enreach provides collaboration technology and telecoms services via their reselling partners or direct brands that are transformative for SMEs and the people that work with them. To create the best user experience and customer value for SMEs, a single one-stop-shop solution will evolve from combining the best of all companies within the group, empowering their customers.

New era of growth
Group CEO Stijn Nijhuis explains “Every business in the group was born from a desire to create great technology solutions, so businesses can collaborate and communicate more effectively with their customers and suppliers. Our new brand will reflect the joint ambition of the group and bring us all closer together to better serve our customers. But most importantly, our brand signifies a new era in our growth - an era where we need to attract and retain the best talent in the industry to deliver on our ambition to be the number one European UC provider”.

Work wonders
The culture that Enreach symbolizes in the entire organisation is a culture that puts the customers’ needs first and always aims to provide him with the features to “work wonders”. Across the group, the product experience will aim to make people smile, help businesses work more efficiently, and fundamentally bring value to each end user of one of the groups solutions.
This mindset will significantly benefit the reselling partners of Enreach and make their own products more successful.

Group CCO Ralf Ebbinghaus explains “Culture drives technology. A strong culture within a company drives how technology is developed, code written and customer experiences are shaped. We are in the process of building a single – high performing - culture throughout our group that raises the possibilities of how we service and develop technology for our partners and customers”.

Jan-Patrick Dörries, Director at Waterland, adds “As a growth investor, we encourage the team at Enreach in their ambition and we support the transformation of the group into a more unified network empowering each other to creating even better products and services.”

For further press information, photo material or an interview, please contact Sander van Buuren and Jennifer Vogels of LEWIS: Tel: +31 (0)40 235 46 00 E-mail: WR@teamlewis.com